Each year at the Great Canadian Home Show we target "Affluent Homeowners", with hundreds of thousands of marketing dollars, using a full spectrum media campaign in each show city.

Our demographics range is broadly based, but dominated by the 35 to 54 category, composed primarily of professional, university educated adults who own their apartments and homes.

Our attendees are also comprised of a substantial secondary demographic, reaching in both directions beyond the primary to both the younger and older skews.

Our primary target is an affluent home owner with an average age of 46 years.